Krispy Kreme>Dunkin' Donuts: A Rebuttal

Another post to this blog attempts to make the case that Dunkin' Donuts are superior to Krispy Kreme. I am here to proclaim that as patently false.

In the very introduction to the argument, my esteemed colleague contradicts himself through definition, but I will focus instead on the actual comparison of one doughnut to another.

It starts with a sign. No, indeed, a doughnut is not just a ring of fried dough, but an experience of indulgence. Krispy Kreme knows this well and cultivates that experience as a painter assembles her landscape on canvas.

As you approach a Krispy Kreme location, none among us can deny feeling that heightened anticipation: is the sign on? And then you see it. The warm, red glow of the "Hot Now" sign, signaling to all in sight that the most delicious specimen in the doughnut family is currently being offered at its peak performance.

You enter the store and watch as the dough is transported through the beautiful machinery that will bring it through oil and glaze so that it is delivered to you in such a way that it almost melts in your hand.

I have never had such an artful experience in a Dunkin' Donuts.

I have bought doughnuts from Dunkin' before and enjoyed them, to a degree. They have a nice cakey consistency and a considerable variety of pastries. Not to mention, their coffee sets the bar for fast food/chain establishments.

But this is not about coffee. Nor is it about smothering the consumer with enough sugary toppings of varied colors that they forget what it is they are eating. How can one judge the quality of beef in burger if it is crowded out by too many other burger toppings? Indeed, how can one judge the quality of one doughnut against another if the comparison is skewed?

I say to my challenger, you may keep your Boston Kreme. The chocolate covered Kreme filled - and custard filled - are among my go-to selections so I understand your fervor for flavor filled confections. However, to claim Dunkin's supremacy based on such figures is invalid and objective, in any case.

Why cover quality? Why take that which is already so scrumptious and dilute its wonder with lesser sugars? Sure, I love chocolate and sprinkles on my doughnuts as much as anyone, but in an assorted dozen, I always leave room for at least 4-6 hot ones. Fresh, glazed hot ones.

#dougnuts #krispykreme #scottdonnell #whatelsesucks #dunkindonuts